Reasons why becoming a resell rights author is not always a wonderful experience:
- Creating your own quality product demands a great deal of time and expertise on your part which you may or may not have in abundance.
If your product is of poor quality, your product might be hard to sell and resellers might not want to resell your product.
- You need to be able to write a persuasive salesletter for you and your resellers to use. Sometimes, while many people are good at the rest of the 'authorship' and creating process, they are not very good at the salesletter part of the deal.
Writing a powerful sales letter (with a conversion rate of 1% or more) is not easy! If you don’t have a natural flair for writing, you will do well to consider hiring a top-notch copywriter to get this important task out of the way for you. The saleslatter is a crucial piece of your product because once your resellers already have your original salesletter, you cannot back up or hinder THEIR sales process or re-call your salesletter in order to improve it.
- You need to create your Reseller Materials Pack, which includes quite a few important components such as advertisements, follow-up letters and images for your resellers to use.
Remember - many of your resellers will be newbies - quite inexperienced in the world of internet marketing, so...
...If you don’t reduce the work that your resellers have to do - either they aren't going to get started at all - or they will often do things the wrong way!
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