Convey Master Resell Rights to your product, where possible - as an added bonus for your customers. With the Master Rights, your customers can resell and keep all the profits.
This will also encourage them to resell to THEIR customers and so on. This is a perfect viral marketing method and helps you gain exposure as well as a good reputation as a Resell Rights product offer. People will learn your name faster through the viral marketing - plus - resellers will convey that you give a good deal in letting resellers keep the profits through Master Rights.
- To protect the quality of your product, set a minimum selling price for your product in your. Do this very plainly in your Resell Rights terms and conditions.
Setting a minimum selling price for your product will protect you, and your creaton as well as your resellers. It will be protection against desperate resellers offering your product at too cheap a price - where people might get the idea that your product is 'garbage' due to the low price (or at an auction site).
- In your Resell Rights Terms and Conditions, don’t allow your resellers to resell your product on auction sites such as eBay.com.
You want to prevent desperate resellers from under-cutting both you and other honest resellers in terms of pricing. Auction sites are known to be graveyards for Resell Rights products. Resell Rights products are devalued and cut down from their prime. You don't want to find your product there too soon!
- Be strict but reasonable in your Resell Rights terms and conditions.
Let your resellers know that while they can enjoy the income opportunity and potential that accompanies your creation/product, they will also have to follow the rules listed in the terms and conditions. Respect for your terms and conditions will ensure that everyone enjoys and appreciates the benefits of the products.
You must get SERIOUS about taking action against dishonest resellers who violate your Resell Rights terms and conditions. Protect the quality of your product and protect other resellers at the same time. This is thee RESPONSIBILITY that comes with being a Resell Rights product author!
- Allow your resellers to resell your product ONLY in electronic/digital version.
If your reseller’s customer receives the printed version of the product, it will be impossible for the customer to resell it without losing it. Furthermore, if your product is conveyed with Master Resell Rights, your reseller’s customer should also have the Master Resell Rights and an electronic copy of the product.
In your Resell Rights terms and conditions, remind your customers that they can resell your product and keep 100% of the money without having to pay you a single cent.
- State in your Resell Rights terms and conditions that your resellers are NOT allowed to use SPAM to resell your product.
State in your Resell Rights terms and conditions that your product is NOT to be given away for free.
A few exceptions would be if you condone adding your product to a particular paid membership site, allow it to be given as a bonus to another product the reseller is selling, or allow bundling into a paid package.
Typically - once your product is free for give away, it may defeat the purpose of having an income opportunity for your resellers. If you're really going to allow giveaways, you may as well give your product away for free or should convey give away rights instead of Master Resell Rights.
If you are selling your product with Master Resell Rights conveyed, state in your Resell Rights terms and conditions that your customers cannot resell the product and the Master Resell Rights separately as the rights already come as a bonus to your product
The selling point here is that your customers don’tneed to purchase the rights separately from the product.
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