Sunday, April 15, 2007

Methods You Can Avoid in Marketing




There are good marketing methods that can make you alot of money and there are bad ones, these are the BAD ones:

• Don’t waste your money and time on Free-For-All(FFA) pages in your pursuit of marketing your product

FFA pages are so regular and ordinary that not many people read FFA pages anymore. Also, your link on an FFA page only shows (displays) for only a few minutes most of the time. FFA pages are definitely set up to benefit its operators.

• Be very careful if you're buyin 'guaranteed traffic'

Quite simply, guaranteed traffic providers typically bring you traffic by popping up your web page in another window on other web sites. The windows containing your web site will usually sit below the current window of an Internet surfer who is looking at another web site, more easily viewed above yours. The window containing your web site is in a Pop-Under window. Your web site will then come into view when the surfer closes his current window but will probably only show, briefly, as it also closes with the main browser window. Technically, you got the traffic you asked for, however, your site has never been viewed in a prime location viewable onscreen.

• Don’t waste too much time on posting in classified adsites. There are not really many readers flocking to those kinds of sites on Internet.

Safelists aren't the great marketing method they're cut out to be, either.

With safelists, basically, you are sending your ad-e-mails to people you don’t know, but who are expecting to receive hoardes of similar mailings - while they send out their own hoardes of similar mailings. Everyone on the list will be receiving e-mails from others on the list who are also receiving hoards of plain advertising emails. Everyone who joins has agreed to this condition of basically receiving massmail where, elsewhere, this kind of mail might be considered 'spamming.' Everyone’s sending advertisements to each other but no one cares to read them because they already know the emails they are receiving are just like their own!

• Traffic Exchange programs will not work in your best favor if you set your campaign URL to your Resell Rights product’s sales letter

This is because most of the Traffic Exchange members, like yourself, are either webmasters or InternetMarketers. Members like you surf Traffic Exchange programs to earn credits so that others can visit their own site. Very likely, very few members of Traffic Exchange programs are in the mood to purchase anything through the web pages seen in Traffic Exchange programs.

Basic for resellers:

• Study your competitors who are selling the same Resell Rights product as you do.

Find out what MOST of them do to market the product. You might do well to do otherwise. Avoid “herd mentality” where and whenever possible.

• If you have a flair for writing, you can edit the principal’s sales letter, a privilege that affiliates don’t have.

You can throw in more bonuses and incentives for your prospects to purchase from you. Now-a-days, potential customers do take the trouble to do comparison-shopping before purchasing, especially if they are going to purchase a Resell Rights product.

• You can bundle a package of Resell Rights products to re-sell for a reasonable price.

Be sure that all of the products are up-to-date (not more than 2 years old) and are of the same theme.

• Create a new digital product in YOUR name. Package the Resell Rights product into your product to add value to the overall bundle.

This is possible because most Resell Rights product authors allow you to package their products so long as their Resell Rights terms and conditions state so.

• You can add your own Thank You Note and an advertisement of your own into the Reseller Materials Pack…

…if the product you are selling have Master Resell Rights, allowing your customer to resell to others and keep all the profits. This is another viral method of spreading the good word of other products or services you sell or are an affiliate of.

• Get to know the original product author

E-mail or call him. He/she can be your best friend and offer useful information to you that might not be found within his/her product. He/she might also be able to update you on his next plans that might benefit or profit you. Be an insider reseller!

• If you are just starting out, you are strongly advised to start with selling just ONE product, not abundle of 50 products.

Focus is important and crucial to your success. Give all you have on selling one product and profit from it first. You can slowly add products to your inventory later.

• Remember that they are called “products” and NOT “parcels” just to be sold to another person.

This is a common mistake on the part of the resellers. Products are to be used in full. Bear inmind that reselling them is an income opportunity.

• Don’t let the number of resellers selling the same product as you intimidate you because the truth is - not all resellers sell well or do good business - even if they have a good product in their hands.

According to an informal survey, only less than 5% of resellers are making money with it! If you are wondering what the 95% other resellers are doing, they either set up a sales page and hope someone comes by, market the product the wrong way, or do nothing with it.

• If you discover any other resellers who are violating the Resell Rights terms and conditions, it is your duty as an ethical reseller to report to the original product author so that appropriate action can be taken in order to protect all honest resellers.

Summing it all up

There you have it - you now have the advice and knowledge necessary to start your own internet business through buying resell rights to someone else’s product.

Before I move on - I want to re-assert one more bit of advice...

Use PPC Advertising!!

Pay Per Click advertising is the fastest and easiest way to start driving traffic to your website. The best part of PPC Advertising is - you only pay when someone clicks on your ad.

There are many great ways to start driving traffic to your website and gain sales - many of which have already been mentioned, however, many marketers agree that the absolute easiest and quickest way to drive traffic to your products and sell your products is through PPC Advertising.



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