All about Reseller Business, PLR, Resale Rights, Master Rights, website creation, domain name selection, web host selection, displaying, packaging and distributing resale products
Hiring a ghost writer is what many people do when they don’t have enough time or knowledge to write their own e-Book or to create their own product. Hiring a ghostwriter can be quite expensive, anywhere from $500 totens of thousands of dollars, so the decision to employ a ghostwriter will require some careful consideration.
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- Resell rights are extremely HOT, especially where good, quality products are concerned. There are thousands of people who are interested in buying products to start their own businesses online with. Resell Rights products offer the greatest flexibility, ease of handling, easy of marketing and a great profit opportunity as compared with other products and services. Additionally, it is just a quirk of this particular type of business that resellers usually buy several products at a time, not just one sole product.
- Selling resale rights gives you the ability to have a high ticket item. Creating your own e-book and selling it to the end user can bring in 50 bucks asale. But if you start selling resell or private label rights to that same e-book you can get $97, $147 oreven $1,000 per sale - depending on the money-making potential of the product you are selling.
- You don’t need to create your own products in order to start selling resell rights. There are a whole bunch of different ways you can start selling resell rights without creating your own products.
- And of course, you will assisting your customers in a great way. Instead of teaching them 'only' how to do something, you'll actually be giving them a 'business' they can earn with right away! In essence, you're not just selling a product, you're selling a product-slash-business.
If you do happen to choose to create your own resell rights products, these tips should help you on the topic of 'how to resell' :
Writing an e-Book for the purpose of re-selling is a great idea because its digital format is one of the easiest to distribute online and is common in the Internet Marketplace. Most people will be able to use the e-Book right away, providing that you use common software that a large bulk of internet users are sure to have on their computer.
You can easily embed your e-Book with affiliate links. These links can be arranged so that your resellers can also have back-end profits.
- Recommend products or services you own or that you are affiliated with. Place these recommendations in your own digital product. In this, you'll be promoting yourself and your interests as well as giving your customers products or services that they will likely need for their internet marketing business.
Where possible, don’t paint them as advertisements - make them part of the wording in your e-Zines, Newsletters, update emails, etc., because people, in general are not reading advertisements that blatantly look like advertisements.
People buy digital products to gain useful information. They are looking for solutions to solve problems. They are looking for benefits and are also looking to earn money wherever possible.
Keep these things in mind when you are recommending 'further solutions.' You want to help your customers achieve their goals and avoid obstacles.
For example, if you sell an information product that shows or explains how to use autoresponders, you can recommend an autoresponder service or software that you use, that you own, or that you're affiliated with. Your customer won’t mind. In fact, they'll appreciate your recommendation and will likely use your recommended product to get started with in business online.
- Include any affiliate links that are relevant to the topic of your digital product
Since you will leverage your marketing efforts on an army of resellers, it won’t be long until your name, status and affiliate links become viral - gaining exposure for you AT NO EXPENSE to you! You can earn back-end income from your reseller’s customers.
But be careful not too overshadow your digital product with too many affiliate links. If you do, not only will your customers become annoyed with all your 'promotion of self' - they'll likely also become unwilling to resell your original product - thinking that you're just using them completely in order to gain with a confusing myriad of affiliate programs!
- Produce quality information within your product that meets the demands of your target market
Remember that if there is no demand for your product, it is pointless to sell it in the first place.
If you have difficulties in creating your own digi-product, you can create your product with the help of business associates or you can interview an expert in the subject to gain more information.
You can either do this as a Joint Venture effort - or reward your interviewee the Resell Rights to your product once you've finished creating it.
- Price your product reasonably
A price 'too low' is as awful as a price 'too high,' so beware of pricing and don't slide too far either way. Set a price 'too low' and people will wonder if your product is 'garbage' and you're tryin' to 'panic-sell' with a dirt cheap price in order to maintain any sales at all with the product. Set a price 'too high' and the obvious will happen - nobody will buy.
To add more value to your digital product, you can package in other peoples' products (that you have the resell rights too, of course) - or give away as a bonus in yourproduct as long as the products are complimentary toyour primary product.
You can put your name into your product’s title to receive more exposure and an expert status in a short time.
For instance, your product can be entitled “Johnny-Boy's Oriental Cooking Secrets”. Since your resellers will be reselling this product after you and cannot alter the contents of your product, you get free exposure! At no expense - just for putting your name in the right place!
- Create a back-end income opportunity for your resellers
In the early years of the Resell Rights mania, products with Resell Rights were created only to benefit their authors. Things have changed A LOT in a short time - and today - resellers are wiser in their choices of how they promote Resell Rights products. Give your resellers a chance to earn beyond the up front sales.
Search for quality products or services under your topic with an affiliate program for you to join. The aim is for your product to convey good solutions to customers (who are likely going to be - not just 'consumers' - but 'resellers'). Put out helpful resources that will help solve your customers' problems - resources that benefit your customers. Make sure you are offering your customers quality products and services rather than items that simply have an affiliate program to help YOU OUT! Customers will be able to tell, after a while - if you're just trying to get ahead at their expense. Good resellers ALWAYS provide GOOD PRODUCTS.
*last tip
If you are creating an e-Book, set your paper size to “letter” size instead of A4 size, especially if your customers are mainly Americans.
Selling Resell Rights can be more profitable than buying Resell Rights products and quickly setting up an online business.
Hundreds of THOUSANDS of people are looking to start up their own online businesses every day - and a heavy portion of those will be trying to get ahead with internet marketing. In short, hundreds of thousands of new marketers will be looking for exactly what you can give them - Resell Rights - to get started with their online business!
You'll actually be helping these new marketers in a great way. It's a win-win deal!
• If you convey Basic or Master Resell Rights to your product, you can leverage your marketing efforts on an army of resellers to sell your product to a wider audience, spreading your name and status at no expenseon your part.
• While your resellers get to keep all the profits from up-front sales, you can count on their customers to be YOUR customers as you can embed your product with your affiliate links.
• You get to charge resellers customization fee if they want to rebrand certain parts of your product with their own affiliate links to enjoy back-end profits from the same customers.
This is an attractive back-end profit center for you as a Resell Rights product author. In this, upon the release of your product, you have TWO appealing target markets: a niche market - PLUS - the 'resellers' market!
• Resellers are usually more motivated than affiliates because resellers have invested some money into purchasing products with resell rights.
Thus you leverage your marketing efforts on a quality group of marketers.
On top of buying resell rights products - then selling them on your own website, there are other ways you can utilize your rights to almost any particular, single product - in order to feed your online business so that it grows into something successful.
When you buy resell rights to a product you can:
• Build an opt-in list
Resell Rights products can be given away as incentives for visitors who subscribe to your e-Zine or other services. Simply set up a small sales page that offers a free e-book in exchange for peoples' email addresses and names.
• Add Resell Rights items to your e-Zine on a regular basis
Adding products with Resell Rights with similar themes as your e-Zine or Newsletter will encourage readers and subscribers to look forward to every one of your email messages.
• Increase your web site traffic
Offering Resell Rights products with Give Away rights in membership sites, if you develop one of those - draws targetted traffic in HUGE AMOUNTS - in masses. You can advertise through the blog on your site. A well executed campaign through your blog is one of the best ways to generate a swarm of traffic, sales, and profit out of your site!
• Create an infinite amount of keyword-specific 'doorway pages' using the E-books, software, audio, and videos that you acquire that come with Resell Rights.
Point these pages to your main site and your traffic explode!
• Earn 100% from up-front sales of the Resell Rights products
This is the most attractive part about digital products that come with Resell Rights. As a reseller, you get to resell the products while keeping all the profits.
• Earn extra money from back-end sales from the same Resell Rights products sold to the same customers
This can be possibly done by customizing the product by their original author. In this, you'll have your affiliate links embedded into other affiliate programs, preferably 2-tier or more.
• Use them for your own personal development and for building your wealth of knowledge
As I said before, starting your own online business by buying resell rights is the simplest, quickest and easiest way to start an online business. If this is your first time making money online, you will learn a great deal from trying to sell and market the product you bought the resell rights to.
• Increase your sales by offering products with Resell Rights as added bonuses on your sales letter
Throwing in more bonuses without stealing the focus from your primary product in your sales letter is a great way for prospects to continue to purchase from YOU - as opposed to other Internet Business owners or even other resellers for that matter.
• Add value or surprise bonuses in your Thank You page
This is a good tactic to build trust, rapport and credibility on your part. Additionally, your new customers will feel that they have made the wisest choices by staying true to you and purchasing from you. For all you know, they'll likely encourage their friends to buy from you instead of from other marketers - simply because of the unannounced bonuses and the great deals you supply!
• Use products with Resell Rights in your after-sale, follow-up messages to bring repeat customers to your Internet Business
Since your customer trusted you enough to buy from you the first time, why shouldn’t he or she continue to do so? If your customer is pleased with your first product or recommendation, that customer will definitely look forward to your future products and recommendations.
• Create your own information product with Resell Rights products to be included in your package to sell along with your purchased Resell Rights items.
You can provide cross-references to other subjects that your product may not be able to cover in detail - as part of the package in your product. You can also provide tools and software which you have the Resell Rights to in your product or package. This will save your customer the time, effort and money sourcing and purchasing them ala carte.
• Create your own free or paid membership website
This is a powerful, powerful - did I say POWERFUL? - method used by experienced and successful Internet Marketers - to build their own base of responsive and quality members. You can build a membership site, too - and offer multiple products that members can access all the time. You'll save your customers the time, effort and money of looking all over the net for quality products. In addition, while your customers are paying a small monthly or yearly membership fee, this secures your income somewhat, knowing that membership fees will be going to your account rather than just 'sales' profits.
If you can imagine it - with these kinds of resellable products, you can probably implement it to turn your Resale Rights Business into a success and earn a very worthy income!
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The first part of this guide will contain information about becoming a reseller - that is - how to start your own business as a reseller. To follow, I'll post some helpful advice on where to buy resell rights products and also how to make sure that you get your money's worth!
A Reseller is someone who buys the Resell Rights to other peoples' products or items - then sells them (re-sells) and is able to keep 100% of the profit.
Here are the biggest, best reasons why being a RESELLER is GREAT:
- No need to create your own product!
The product creation part has already been done for you by the original product author. Hence, you won't have to spend extra time, extra effort or extra money researching on the topic and demand. You won't spend oodles of time creating the product and money researching on the topic and demand for the product! Also, you might not even have the expertise to yet to actually create the product if you're totally new to the business, so buying ready-made creations will let you get started anyway! You can start setting up and marketing your Internet Business right away by using the Reseller Materials Pack provided by the product author.
- You keep 100% of the profit after every sale you make.
This is probably the second biggest benefit of being a Reseller! As a Reseller, you get to keep all the money from every up-front sale made - without having to share any royalty fees whatsoever with the original product creator.
- You can use and - in some cases - modify all the sales material that has been created for you!
You'll save a great deal of time by not having all the work of writing your sales letter, follow-up letters and advertisements! All you need to do is get your Internet Business set up, use the sales and follow-up letters, along with the pre-written advertisements and VOILA! You're good to go!
- Earn residual income.
The Resell Rights items that you sell can be customized with your own affiliate links, allowing you an opportunity to earn Back-End Income from the same customers. This is really important. People who buy from you once usually will buy from you again, and this gives extra, residual income that a lot of products, programs, and businesses don't offer.
- Resellers are usually more motivated than affiliates
Normally, Resellers have invested some money into purchasing quality products with Resell Rights. This factor motivates Resellers to market with effort, care, and consistency. With Affiliate situations - joining an affiliate program is usually free and if you don’t make any successful referrals as an affiliate, you don’t have anything to lose as you have never invested any money. Often affiliates who aren't doing well just drop the business and move on. It's easy to do that since they haven't risked any money in their efforts. Resellers, on the contrary, have committed to the business, invested time and money into products, product creation, and marketing.
Of course, there are also a few minor negative elements in becoming a Reseller. Here they are:
- You have to invest some money to become a Reseller
Some risk can be involved here since you will be forking out some money. Unlike affiliate programs where you don’t have to pay anything to join - with becoming a Reseller, this is not the case. Since the reward is getting to keep all the profits from up-front sales of the product, you will have to start out by taking some small, calculated risks. This should not, however, be a problem if the product(s) you buy for Resale have a money back guarantee policy. With a money back guarantee, if you don't at least manage to cover your your investment within a stated period of time, you can ask for a refund.
- You have to pay customization fees to have the product rebranded with your own affiliate links.
Customization fees can be costly for Resellers.
- You could be competing with many other Resellers who are selling the same product
The likelihood of this happening is very high. Although the Internet receives an average of 11.6 million new Internet Users a month, product saturation can happen in the space of 2 years. Furthermore, if the product author is neglectful of the violation of his/her product’s Resell Rights terms and conditions, or you run into a very dishonest Reseller who does something like - undercutting the price of the product (suddenly making your price look inflated), your Resell Rights business can be badly affected.
- You will need to have your own web hosting and domain name
This can result in paying monthly fees if you haven’t got your own domain name and web hosting yet.
- It can be difficult to find a quality Resell Rights product
You cannot just look at the quality aspect of the information product when sourcing for products with Resell Rights. You have to also find out if there are back-end income opportunities available with the product in question. Find out how well the affiliate links are embedded within, too. You will do well to contact the product author by phone or mail to find out what back-end income opportunity you can get from reselling his product.
That about wraps it up as far as the guideline goes!
Below is a fantastic site to grab some starter products
They're FREE! You can also promote the products with ready-made sales letters, promo-emails, banners, and links.
I have a wide range of interests from writing and blogging to researching on the topic of poverty. I study urban mythology and like to observe how the world works via the way people interact with each other.
