If you do happen to choose to create your own resell rights products, these tips should help you on the topic of 'how to resell' :
Writing an e-Book for the purpose of re-selling is a great idea because its digital format is one of the easiest to distribute online and is common in the Internet Marketplace. Most people will be able to use the e-Book right away, providing that you use common software that a large bulk of internet users are sure to have on their computer.
You can easily embed your e-Book with affiliate links. These links can be arranged so that your resellers can also have back-end profits.
- Recommend products or services you own or that you are affiliated with. Place these recommendations in your own digital product. In this, you'll be promoting yourself and your interests as well as giving your customers products or services that they will likely need for their internet marketing business.
Where possible, don’t paint them as advertisements - make them part of the wording in your e-Zines, Newsletters, update emails, etc., because people, in general are not reading advertisements that blatantly look like advertisements.
People buy digital products to gain useful information. They are looking for solutions to solve problems. They are looking for benefits and are also looking to earn money wherever possible.
Keep these things in mind when you are recommending 'further solutions.' You want to help your customers achieve their goals and avoid obstacles.
For example, if you sell an information product that shows or explains how to use autoresponders, you can recommend an autoresponder service or software that you use, that you own, or that you're affiliated with. Your customer won’t mind. In fact, they'll appreciate your recommendation and will likely use your recommended product to get started with in business online.
- Include any affiliate links that are relevant to the topic of your digital product
Since you will leverage your marketing efforts on an army of resellers, it won’t be long until your name, status and affiliate links become viral - gaining exposure for you AT NO EXPENSE to you! You can earn back-end income from your reseller’s customers.
But be careful not too overshadow your digital product with too many affiliate links. If you do, not only will your customers become annoyed with all your 'promotion of self' - they'll likely also become unwilling to resell your original product - thinking that you're just using them completely in order to gain with a confusing myriad of affiliate programs!
- Produce quality information within your product that meets the demands of your target market
Remember that if there is no demand for your product, it is pointless to sell it in the first place.
If you have difficulties in creating your own digi-product, you can create your product with the help of business associates or you can interview an expert in the subject to gain more information.
You can either do this as a Joint Venture effort - or reward your interviewee the Resell Rights to your product once you've finished creating it.
- Price your product reasonably
A price 'too low' is as awful as a price 'too high,' so beware of pricing and don't slide too far either way. Set a price 'too low' and people will wonder if your product is 'garbage' and you're tryin' to 'panic-sell' with a dirt cheap price in order to maintain any sales at all with the product. Set a price 'too high' and the obvious will happen - nobody will buy.
To add more value to your digital product, you can package in other peoples' products (that you have the resell rights too, of course) - or give away as a bonus in yourproduct as long as the products are complimentary toyour primary product.
You can put your name into your product’s title to receive more exposure and an expert status in a short time.
For instance, your product can be entitled “Johnny-Boy's Oriental Cooking Secrets”. Since your resellers will be reselling this product after you and cannot alter the contents of your product, you get free exposure! At no expense - just for putting your name in the right place!
- Create a back-end income opportunity for your resellers
In the early years of the Resell Rights mania, products with Resell Rights were created only to benefit their authors. Things have changed A LOT in a short time - and today - resellers are wiser in their choices of how they promote Resell Rights products. Give your resellers a chance to earn beyond the up front sales.
Search for quality products or services under your topic with an affiliate program for you to join.
The aim is for your product to convey good solutions to customers (who are likely going to be - not just 'consumers' - but 'resellers'). Put out helpful resources that will help solve your customers' problems - resources that benefit your customers. Make sure you are offering your customers quality products and services rather than items that simply have an affiliate program to help YOU OUT! Customers will be able to tell, after a while - if you're just trying to get ahead at their expense. Good resellers ALWAYS provide GOOD PRODUCTS.
*last tip
If you are creating an e-Book, set your paper size to “letter” size instead of A4 size, especially if your customers are mainly Americans.
